Worst Topics to do SEO for

So I love SEO, but being a white hat SEO, I’m not really interested in optimizing for certain things since they are known for being black hat arenas. Gambling, real estate, adult sites, etc, those all have terrible reputations for the worst spam on the web. That being said, I have a buddy who does real estate investments and I’m going to test out the waters and see what I can do for him.

I’m a firm believer in target marketing and I’ve seen many of my clients have great success through target marketing to niche keyword phrases. If you’re thinking about doing SEO in a very competitive arena, it may take a while before you can start ranking for your main terms. My philosophy has always been to target the phrases that nobody else has. One of the most important things that any SEO company can do (and where so many SEO companies fail) is to properly set expectations for your clients. Promise the world, and they expect the world. So, let them know they they are not going to rank for (in my example) “real estate investing” right away. It will happen down the line, but for now our goal is to target niche terms that will bring targeted traffic to the site.