Video for Search Engine Optimization

So it’s no secret that the world of SEO is we know it is changing, thanks to Google Universal. We now see images, local results (A,B &  C) at the top, and videos now being included in the traditional SERPS. As a user, it’s much better to see these kinds of things being included in the search. For many SEO’s, it can be scary to see the “world as we know it” changing. Good SEO’s will take advantage of the change and adapt to the change in the search landscape. Four days ago, I filmed a short video promoting my company’s services and uploaded it to iFilm. There are other video sharing sites that are worthwhile, but I chose iFilm because it has favor with Google and it provides a direct link back to my site. I titled the video “San Diego SEO company“. Now, four days later, that video comes up #2 on Google for “San Diego SEO company”. Four days. Try it out yourself and see how it works out. Now, I don’t expect that rank to stick unless I build links to that page on iFilm but this is just a test. Once the rank goes down, I’ll test again with a different video and see if I can get the videos to hold their rankings with a link building campaign.